Social Media Marketing
Strategy & Gameplan
Step 1: Ensure Social Goals Solve Challenges
Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, look to the challenges before you.
- Has website traffic dipped?
- Is customer loyalty low?
- Do you need to do a better job of building a positive brand reputation?
- Do you just need to make people aware that your product exists?
Step 2: Extend Efforts Throughout Your Organization
Social has long lived within the marketing department, but that doesn’t mean it can’t (and shouldn’t) have a hand in nearly every business function, from human resources to research and development. To create a fully integrated social media marketing campaign, you’ll need to involve and integrate multiple departments, especially if your goals have a direct impact on them. Work with all your teams to determine how you can best support their goals and what key performance indicators are important to them
Step 3: Focus on Networks That Add Value
Just because a network has billions of users doesn’t mean it will have a direct contribution to your brand’s objectives. Instead of trying to be everything to everybody, focus your efforts on networks that hold the key to your target audience and objectives.
Each network has its own strengths and weaknesses, and at Dallas Media Marketing, we carefully pick and choose which networks they want to take advantage of.
Step 4: Create Engaging Content
Once you’ve involved the right stakeholders, department and networks, it’s time to start building engaging content for your social channels. This content—whether a video, tip sheet or simple Tweet—should all ladder up into your business objectives.
Step 5: Identify Business Opportunities Through Social
With millions of messages being sent across social channels every day, there is no doubt conversation happening around your brand. Social media monitoring, therefore, should be an essential part of your social media marketing strategy. Below are some ways you can monitor social media to identify larger business opportunities for your brand.
Step 7: Track, Improve and Market Your Efforts
You won’t be able to really begin analyzing and improving your efforts until you’ve successfully got steps 1-6 operational. This final step is actually a step back, letting you figure out what’s working and what’s not.
DMM’s Social Media Platforms
DMM’s Social Media Marketing Process
Audit your current social media channels
Determine what social media channels are best for you
Establish social media objectives.
Develop unique identity for brand.
Increase social media engagement by promoting polls, Q&A’s, competition and follower exclusive offers.
Network and establish relationships with various brand influencers to promote brand reach and influence.
DMM’s Social Media Marketing Strategy
Effectively encourage fans, followers and potential customers to engage with your online mediums.
Create personalized content calendar to ensure your post is reaching users at optimal times.
Identifying community insights and cross promotion of all social media sites.
Strategically publish content on your social media sites to engage your customers’, generate leads and increase sales.
Adaptation to various content engagement from followers, to achieve optimal performance for you and your brand.
Establish a humanized, personal identity for your brand making you and your business more approachable to potential customers
Get In Touch
Address: 2301 Executive Dr Dallas, Texas, 75041
Phone: (469) 782 5721
Business Hours: 8a-6:30p M-F, 9a-2p S-S