Dallas Digital Marketing Business

Dallas Digital Marketing Business

 

For your business, it can be easy to try doing everything yourself because you think that it saves you money. This can be a huge mistake, especially if you lack the knowledge and experience in the field of marketing. Marketing is what brings customers into your business. If you do not have a team of knowledgeable professionals at your company that can handle this for you, your business will suffer. That is why you need to hire a team of professionals.

We have been working with businesses a long time to help them come up with marketing strategies that will work for them. Our company can work with you from the beginning, helping you to create a brand identity that will help you to stand out from the competition. Your brand identity is what defines you as a company and if you can’t nail this part of the marketing, the rest of your strategy is not going to work well. Once we have established a brand identity that fits with the core values of your company, we then move onto the rest of the marketing strategy that we have planned to help you thrive. Brand Identity is probably the most important part of the marketing process. This includes designing your logo, creating business cards, and creating cohesive designs for you across social media and your website.

We handle all aspects of marketing. We can create social media marketing strategies that will help you grow your audience for more brand awareness. We develop a website that is optimized for search engines, to get your business the attention that it needs to grow. We work closely with our clients to see what their goals are for their marketing strategy and create a plan that will help you to achieve all of these goals. The trends in digital marketing are always changing and we keep up with all of these trends to serve our clients better. Your digital marketing team is what is going to make or break your business, so shouldn’t you have the best team behind your company? Dallas Media Marketing is the best team that you can have by your side every step of the way helping you to achieve all of your marketing and sales goals.

What makes us different from other companies is our keen attention to detail. We work very closely with our clients to learn about who they are as a company so that we can properly create a brand identity that works for your company. You want an identity that is as unique as you are. We will help you gain the competitive edge over other businesses by crafting the best marketing plan for you. We know that a cookie-cutter approach to marketing doesn’t work for everyone, which is why we are so careful to develop the perfect strategy. If you have any questions about our services or want to learn more about how we can help you, visit our website: 

 

https://dallasmediamarketing.com/12733-2/

Call Today

Dallas Media Blog

Dallas Media Blog

Dallas Media Marketing’s Blog

Dallas Digital Marketing Business

Dallas Digital Marketing Business

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Facebook Update & What It Means for Small Business

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Dallas Media Marketing Facebook Update

It’s not uncommon for Facebook to make tweaks to its news feed algorithm. If you think back to what the website looked like at its launch in February of 2004, it’s completely different from what it used to be.

With that said, Facebook just announced it is making major changes to its news feed algorithm. The changes that Facebook is making hopes to bring people closer together on the medium – meaning they will be valuing posts from people higher than posts from brands and business pages.

News Feed Update

Facebook notes that, with this update, they will be prioritizing posts that spark conversations and meaningful interactions. The new algorithm will work to predict which posts users want to see based on interactions with friends and family, and show them higher in their news feeds.

Examples of posts that Facebook notes would show up higher in news feeds are:

  • A friend seeking advice
  • A friend asking for recommendations for a trip
  • News article or video prompting lots of discussions

The examples align with Facebook’s dedication to show more posts from friends and family over public content – business pages, celebrity pages, etc.

What Does This Mean for Facebook Business Pages?

Facebook is not hiding the fact that they will be showing less content from business pages. In fact, Facebook came out and said that pages’ reach, video watch time, and referral traffic may see significant decreases as they continue rolling out these updates.

Overall, these changes will have varying effects, depending on the page. Pages that do not receive much engagement or interactions will see a more drastic effect. Pages whose posts prompt conversations between friends will see less of an effect.

For example, live videos often lead to discussions among viewers on Facebook. To be exact, they average six times as many interactions as regular videos. Therefore, live video posts will typically perform better for business pages.

With the changes placing a heavier emphasis on engagement and interactions, it may seem like the logical thing to do to start baiting your page followers into engaging and interacting with your content. Posts that say something along the lines of, “LIKE if you are an aries” or “Share if you agree” are what Facebook calls ‘engagement bait.’

Facebook noted they will demote pages that use this type of tactic.

Don’t Panic

These changes may come as a bit of a shock for your business, but now is not the time to panic. As we noted, Facebook has been making algorithm changes for as long as the medium has been around. While the initial impact may seem negative, it provides a unique and exciting opportunity for your marketing team. It allows you to rethink your strategy and create new opportunities to provide value for your audience.

 

Written by: TONY ADRAGNA | Jan 12, 2018

The Importance of SEO

The Importance of SEO

The importance of SEO to businesses in today’s world

 

The development of Internet and technology has taken everything online. People who live in every corner of the world use Internet for most of their day to day activities. This has created a great platform for the owners to take their businesses online. However, there is a tough competition between companies who offer similar products. That is the main reason why you should focus more on SEO strategies.

Why do higher search rankings matter?

From the studies, it has been identified that more than 80% of new visitors coming to a particular website comes from search engine results. Having quality content in your website can help you to get a high ranking in search engine results page, while backlinks provide a better page rank. The content that you can see in search engine results page can be divided into three main categories. They are the link to the website, title of the website and a small deception about that website. Google algorithm gives additional priority to the content when listing these websites in their search results. It is the reason for the existence of website which appears high on search engine results, even though they have a low page rank.

When you are looking for something on Google, you hardly tend to go beyond the first page of search results. If you can find what you want on the first page, you don’t even think about navigating to the second page. This is the main reason why you need to think about focusing on SEO.

When your customers come across the need to purchase products or services offered by your business, they tend to go ahead and search on the internet. But when your website is not ranked on the first page of search results, your customers will come across the websites of your competitors. This is not a good sign because your customers will then move ahead and purchase products or services that they want from the competitors. This can make your business go down. That’s why it is extremely important for you to get your website ranked on the first page of search results. SEO can assist you with that.

It’s a game of chess

If you are focusing on SEO strategies these days, you need to think of SEO as a game of chess. Content is playing the role of King. But it has to be protected with other players like keywords, backlinks, tags, and AdWords. You need to get the assistance of a professional SEO expert in order to maintain the proper balance between them. It will help you to bring your website up in search engine results page along with increasing the page rank. The efforts that you put on these aspects will be a great investment done towards the future of your website.

Almost all the website owners out there in the world are concerned about SEO and PPC. In fact, they consider SEO as the strategic approach to enhance the visibility of website, whereas they use PPC as the fast response and tactical mechanism. Unfortunately, it has been identified that many people don’t have a clear understanding about the difference in between SEO and PPC. It is extremely important for the website owners to be aware of it in order to achieve long term success.

 

What exactly are PPC and SEO?

When it comes to Search Engine Marketing campaigns, Search Engine result pages are divided into two major categories. They include PPC advertising and organic SEO results. From the recent studies, it has been identified that about 70% of the people click on organic SEO search results. On the other hand, about 30% of the users tend to click on PPC or paid search results.

 

Search Engine Optimization, which is also known as SEO can simply be defined as the process that is associated with making a website achieve higher rankings on leading search engine results pages. On the other hand, Pay Per Click is the process where advertisers bid on keywords that are associated with a specific advertisement with the objective of achieving a higher position in SERPs. These search results would appear in the sponsored link section of SERPs.

What are the most prominent differences in between SEO and PPC?

There is a clear difference in the position obtained in search engines by the results that are generated through SEO and PPC. You will be able to see PPC listing under the sponsored links section. On the other hand, results obtained from organic search results would be displayed below the sponsored listing section.

 

If you follow SEO strategies, it would take about three months for you to index your website in leading search engines. That’s because Google does a lot of screening before indexing websites on the SERPs. If you are looking for an instant boost in traffic, SEO would not be the best solution available out there for you. That’s where you need to check about PPC. If can bid more on a specific keyword, you will get the opportunity to receive a better position in the search engine results pages. As you already know, people who conduct searches on leading search engines are only concerned about going through the first few pages and the results you get from PPC would be obvious.

 

Even though SEO strategies don’t come for free, you will have to spend a considerable amount of money on PPC campaigns. If you select PPC and if you can bid on the right price, you will get the opportunity to receive amazing results in the long run. In fact, people who select PPC will have to take necessary measures to bid on the keywords while staying within their budgets.

The importance of SEO to businesses in today’s world

The importance of SEO to businesses in today’s world

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30 Tips for Great Digital Marketing

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It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! Tips-great-digital-marketing-ducttapemarketingA man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses. So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going.  

Search Advertising Tips

1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats. 2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting. 3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms. 4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.” 5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best. 6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL. 7. Do capitalize the first letter of major words in your ad. Don’t (read “NEVER”) go crazy with all caps. 8. Should you use correct punctuation in text ads? Yes! It just makes good sense. 9. Using trademarks in text ad copy is a no-no unless, of course, you own them. You can, however, bid on terms relevant to your business. 10. DUUA (don’t use unknown abbreviations). While it could pique the interest of a few searchers, why take that chance?

Website Tips

11. If you haven’t updated your website since 2010, do it now. A clean, modern design is key in digital marketing, plus it ensures that you meet today’s best practices and Web standards. 12. Make your website mobile-friendly! The 2014 Local Search Study results indicate that nearly 80% of local mobile searches end in a purchase. This is a big audience you shouldn’t ignore. 13. Accurately complete your site’s metadata (title tags, descriptions, alt text, etc.). Not doing so can negatively impact your visibility on SERPs. 14. A business blog is a winning addition to your website. It can help boost your site’s SEO, set you apart from the competition, and demonstrate your knowledge and expertise. It’s a win-win situation. 15. In order to get found by local consumers, you need to optimize your site with local information like your address and geo-targeted keywords.

Search Engine Optimization

16. Having a business blog is useless if you don’t regularly create and promote original and sharable content to help prove relevance and therefore rank in search engines. 17. Enable share buttons on your blog so that readers can easily post your content to their social media pages and drive visitors back to your website. 18. Optimize your Google+ Local page to help your business name, phone number, location, and even opening hours show up in Google Maps and Google’s local search results. 19. Much like Google+ Local, Yelp is platform to complete and post information about your business. More importantly, it helps feed Apple Maps with local business results. 20. Include geo-specific keywords, such as your city, neighborhood, and zip codes, in your website, blog, and even social media copy to appear in search results for these terms. 19. Don’t only promote blog posts once. Repurpose them as engaging images, quotes, or questions in order to generate additional views, shares, and subject relativity. 21. Getting backlinks from influencers and other industry-related websites that have already established credibility are great for building your own authority and driving more visits back to your site. 23. Enable Google Authorship to help build your personal brand. By establishing yourself as a subject matter expert, you can share your own content, generate more shares, and drive more website visits. 22. Since positive reviews rank in search engine results, generate positive reviews with high rankings to help persuade consumers to choose your business. 26. Once you receive positive reviews, promote them on your website and social media sites so that consumers who search for you business on social sites or local directories see the great things others say about your business. 25. Images can help sell your business, and they also rank in search engines. Don’t name your images “photo.jpg,” and instead name them more descriptively, add alt text, or captions on your website to help images show up in search results.

Social Media

27. Think, review, and review again before you make a social media post or comment. The ability to easily take screenshots makes it difficult to take back a social media mistake. 28. Since your employees also represent your brand, both in person and online, implement a social media policy that at the least permits them from sharing internal information. 29. Before you jump on a trending hashtag, make sure you know the origin of it. Not doing so can potentially cause social media regrets. 30. Like it or not, you “share” your brand on social media. And since consumers can start good and bad conversations about you, make sure to set up alerts that notify you of new mentions, comments, or messages. Tara Banda Duct Tape MarketingTara Banda is a brand-builder, copywriter, and social media marketer in Dallas, TX. She has worked with businesses of all sizes — from Fortune 500 companies to local non-profits to startups — to define their voice, promote their brand online through digital marketing, and build lasting relationships with fans and advocates.  Tara is a currently a Content Marketing Manager at ReachLocal. In her spare time, she is obsessed with learning recipes for international cuisines.  

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