Brand Identity

Dallas Media Marketing

Brand Identity

" Products are made in a factory, brands are created in a mind. "

Visual Identity

Logos, Typography & Packaging

Brand Extension

Entering new Markets & Sectors

Dallas Media Marketing

Brand Intangibles

Trademarks, Copyrights, Patents, Design Rights, Proprietary Expertise


Business Cards, Infographics, Signage


Brand Updates and Revisions

Dallas Media Marketing


Brand Names Supported through Masterbrands

Brand Identity

What is 'Brand Identity'

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name,logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand.

Brand Value

A company’s brand is usually considered one of the most valuable assets on a company’s balance sheet. Giving that brand a monetary value is, among other things, a metric that can help brand managers better understand their performance as stewards of the company’s name and the goodwill a positively associated brand can buy the company. There are various ways that a monetary value can be placed on a brand, including the cost it would take to build a similar brand, analyzing cost of royalties to use brand name, and cash flow of comparative unbranded businesses.

Building Brand Identity

Building a brand identity is a multi-disciplinary, strategic effort; every element needs to support the overall message and business goals. It can includes a company’s name, logo, design; its style and the tone of its copy; the look and composition of its products; and, of course, its social media presence. It’s common for companies to hire a creative team to handle its branding.

Logo Design & Development

Not the most artistic person? Don’t worry, we’ve got you covered. If you don’t like the design, we will work to recreate something that fits your vision. If all else fails, we will provide a refund for the full amount.

Business Card Design & Development

  • 2 Sided Business Card
  • 2 Different Design concepts
  • Premium, modern, sleek, simple designs
  • Plastic card designs
  • Horizontal OR Vertical designs
  • Letterhead and envelope package
  • Postcard package
  • 300+ dpi file
  • Print ready pdf (HQ 400+ Dpi files)

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